Best AI Copywriters of 2023

In today’s fast-paced digital world, AI copywriters are like a secret weapon for content creators and businesses. Imagine a tool that writes engaging articles, persuasive product descriptions, or catchy ads for you, all powered by smart technology. It’s like having a personal writer on your team, but without the lengthy waits and revisions! These tools save time and make life simpler, but with so many options, how do you pick the best one? That’s where this article comes in. We’ve done the hard work for you, reviewing and ranking the top AI copywriting tools. We’ll break it all down: the good, the bad, and the features you absolutely need. With our expert advice, you’ll find the perfect tool to boost your content, without breaking a sweat. Ready to supercharge your writing? Let’s dive in!

What makes a good AI copywriter?

Before we get into the rankings, it’s worthwhile to think about what makes an AI copywriter good. So, what makes a good AI copywriter really awesome? First, it’s all about getting you—knowing what you want to say and who you want to talk to. It’s like having a super-smart friend who knows just the right words. They’re not just spitting out jargon; they actually understand the subject they’re talking about. That’s the “expertise” part.

Next, a top-notch AI copywriter has experience. It’s been around the block, written tons of lines, and knows what works and what doesn’t. It’s like a chef who’s perfected a recipe after cooking it a hundred times.

Authority comes into play when you find that everyone trusts this AI to deliver. It’s like your go-to playlist for a good mood; you know it won’t let you down. Finally, you want to feel like you can trust this AI with your brand’s voice. Just like you’d trust a babysitter with your kids, this AI has proven it’s reliable and will keep things safe and sound.

So, if you’re looking for a good AI copywriter, find one that’s smart, experienced, reliable, and really “gets” you.

If you are looking for some heavier AI text generation, take a look at our picks for the 10 best AI content writers of 2023.

How we test and review AI copywriters 

When ranking the best AI copywriters we look at three distinct factors: Price (value for money), usability (ease of use) and general performance. The data for a our rankings stems from public opinion, other expert reviews and first-hand experience trying out the tools.

• Price: We look into the value-for-money aspect of the reviewed tools and compare them to tools of similar capabilities. If the AI copywriter is free, but requires other applications or infrastructure to function, we consider this part of the “price”.
• Usability: An important criteria in our reviews are the ease of use; how easy it is to get started and set up the tool, the UX of interface and lastly the if there’s a multipurpose functionality
• General performance: We take into consideration the processing speed; the time it takes for the AI copywriter to produce a (valid) response and of course the accuracy of the response itself.

1. Jasper

Price: From $39/month. Free trial available.

Usability: Super easy

Performance: Very fast and accurate. Impressive versatility between genres.

In the dazzling world of AI copywriting tools, Jasper truly stands out. Trust me, I’ve navigated its features extensively to create an array of content types. Imagine having a Swiss Army knife for copywriting, that’s Jasper for you! Whether it’s snappy social media captions, detailed blog posts, or persuasive email campaigns, this tool has got you covered.

One of the things that struck me was its intuitive interface. You don’t need a Ph.D. in Computer Science to get going; it’s as straightforward as typing in a prompt. Usability is one of its strong suits. I found the performance to be consistently reliable; the outputs are not just grammatically correct but also creatively formulated. While it might be pricier than some alternatives, the investment pays off in terms of the time and effort you save.

If our praises aren’t enough, look to the masses; Jasper sits on the tremendous score of 4.7/5 on G2 at the moment, with more than 1200 reviews.

Highlighted features

• Easy to use, no steep learning curve.
• Wide range of content types
• Reliable and fast content generation.
• Advanced settings allow fine-tuning, including tone and style.

Pros

• High-quality output that requires minimal editing.
• Supports a wide range of content types.
• User-friendly interface.

Cons

• A bit on the pricier side.
• Requires a strong internet connection for optimal performance.
• Limited offline capabilities.

2. Copy.ai

Price: From $49/month. Free version available (yup, no joke).

Usability: Super easy (newcomers will need some practice to master the advanced features)

Performance: Very fast. The tone customization works seamlessly as well!

Copy.ai stands out in a crowded marketplace of AI copywriters. At first glance, you might consider it just another text generator, but it is more than that. Copy.ai brings an unparalleled level of intuitiveness and functionality. The interface is user-friendly, allowing you to easily switch between different writing modes. Whether you need to generate an entire blog post or refine product descriptions, this tool has your back.

One of the most intriguing features is its capacity for tone customization. Unlike some AI copywriters that generate bland and monotonous text, Copy.ai allows you to inject personality into your copy. It’s genuinely efficient, reducing the time spent on projects by an impressive margin. The quality of output, considering it’s machine-generated, often surpasses expectations.

As for the price, it’s reasonable considering the features and performance it delivers. There are different subscription plans that can fit various budgets, making it accessible for both individuals and businesses.

Highlighted features

• Tone customization (really well functioning!)
• Seamless navigation and task execution.
• Multiple writing modes: blogs, ads etc.

Pros

• Cost-effective subscription plans
• High-quality output with minimal need for revisions.
• Time-saving and increases efficiency in content creation.

Cons

• Still requires human oversight for nuanced topics.
• Limited to English and a few other languages.
• Advanced features might have a learning curve for beginners.

3. Hypotenuse AI

Price: From $49/month. Free version available.

Usability: Easy to use

Performance:  Fast – although not as fast as some of the other tools featured on the list. High quality output though! 

If you’ve ever found yourself staring at a blank document, fearing that the words have abandoned you like a cat shunning its human—look no further! Hypotenuse brings the charm back to copywriting, without those pesky ‘math problems.’

This AI wizard of words does the heavy lifting, so you don’t have to suffer from writer’s block—or writer’s regret. Its features are no joke; from SEO-optimized content to snappy social media posts, it’s got you covered. The user interface? So clean you could eat off it. Performance? Faster than your grandma searching for her reading glasses. And the price? Let’s say it makes my wallet happier than a clam at high tide. But hey, quality ain’t cheap. The tool offers a variety of plans, ensuring you’re not breaking the bank while breaking the internet with your killer content. No more existential crises; let Hypotenuse do the word-wrangling.

Highlighted features

• SEO-Optimized Content
• Wide Variety of Formats
• User-Friendly UI
• High-quality output

Pros 

• Outstanding range of writing formats for all your content needs.
• Quick performance, even with larger projects.
• Customizable pricing plans to fit various budgets.

Cons

• Takes a little time to learn all the features; not for the ‘instant-gratification’ crowd.
• Can get pricey if you opt for higher-tier plans.

4. Rytr

Price: From $29/month.  Free plan available.

Usability: Easy to use

Performance:  Fast and reliable (really good for longer pieces of content or copy)

I recently took Rytr for a spin, and let me tell you, it’s like having Shakespeare in your pocket if he had also taken a digital marketing course. Rytr operates in the realm of AI copywriters, and it’s designed to make your life easier when you’re staring down the dreaded blank page. The usability is top-notch; it’s so simple that even my grandma could navigate it, and she still uses a flip phone. You input your desired tone, writing style, and topic, and then wait for the magic to happen.

 The performance is commendable, providing creative and original text that can be a lifesaver for those in a creative rut or facing tight deadlines. As for the price, it offers a range of plans to fit different budgets, making it accessible to freelancers and enterprises alike. In short, Rytr takes the guesswork out of writing and offers a seamless, effective solution for content generation.

Rtyr was also featured on our list of best AI content writers and actually managed to grab the no. 1 spot!

Highlighted features

• Multiple writing styles
• Tone matching: Specify the tone you want, and Rytr will obey.
• Intuitive interface makes it user-friendly.
• Cost-effective plans

Pros 

• Generates content within seconds.
• Quality: Surprisingly creative and original text.
• Flexible output (you can even combine utilize their AI image generator for your copy)

Cons

• Occasional errors (minor grammatical mistakes)
• May struggle with very specialized topics.
• Subscription required for full features

5. Wordtune

Price: From $9.99/month. Free plan available.

Usability: Very easy

Performance: Not the fastest, but overall very good and consistent results

As someone who’s constantly juggling multiple writing projects, I’ve found that Wordtune is a real game-changer. While being in the AI copywriter category, Wordtune is essentially your own writing assistant. Its interface is highly user-friendly and integrates seamlessly with your writing environment. Features like real-time suggestions, sentence restructuring, and vocabulary enhancement make the writing process smooth and productive.

Performance-wise, Wordtune delivers reliably accurate and context-aware suggestions. These are critical when working on complex writing tasks that require precision and nuance. Moreover, the price points are very competitive. You can start with a free version, but the premium version unlocks a multitude of features that are more than worth the investment. Trust me, your time is valuable, and Wordtune helps you save it. Overall, Wordtune delivers a polished, versatile, and efficient experience for any type of writing task.

Highlighted features

• Offers immediate corrections and enhancements to your copy
• Contextual understanding
• Sentence restructuring
• Suggests synonyms to elevate your writing.

Pros

• High accuracy
• Intuitive UI and integrates well with writing platforms.
• Affordable pricing (definitely one of cheapest options on this list!)

Cons

• Requires a stable internet connection for optimal performance.
• Only supports English at this time.
• All features are cloud-based, making offline work challenging.

6. Semrush SEO writing assistant

Price: Try it for free! Semrush subscription starts from $129/month.

Usability: Very intuitive (and you gotta love the integration into Docs and WP)

Performance: Really good! Although not as versatile as other AI copywriters.

Ah, SEO copywriting! That magical art of pleasing both humans and Google’s ever-hungry algorithms. And if you’re juggling keywords, readability, and originality like a circus performer on caffeine, then allow me to introduce you to your new safety net: Semrush’s SEO writing assistant.

This tool is like your neighborhood barista: it knows your taste, doesn’t judge, and always serves up something that hits the spot. But in this case, the ‘spot’ is the coveted first page of search results. The usability? It’s easier to navigate than your grandma’s flip phone. It’s embedded right into your Google Docs, creating a seamless experience that makes it feel like part of your writing process, rather than a bolt-on afterthought.

Performance-wise, it churns out SEO analysis faster than you can say “keyword stuffing.” And the price? Let’s just say, it costs less than your monthly coffee habit and provides way more ‘buzz.’ So if you’re struggling to find the balance between sounding like a robot and an award-winning novelist, give Semrush a go. Your website (and your sanity) will thank you.

Highlighted features

• Real-time SEO suggestions
• Readability score: Because nobody wants to read a legal document for fun.
• Keyword analysis
• Plagiarism checker

Pros

• User-Friendly interface
• Comprehensive Analysis
• Integration with Google Docs and WordPress

Cons

• Limited free version
• Can be overzealous: Sometimes flags idiomatic expressions as ‘errors.’
• No Multi-Language support
• Limited to SEO relevant content (which is also a pro)

7. Hoppy Copy

Price: From $23/month

Usability: Very easy

Performance: Amazing for e-mail marketing! Fast as well.

Hoppy Copy, the wordsmith rabbit in the AI world that just won’t quit! Picture this: you’re staring at a blank screen, your creative juices have run dry, and you’re desperate for a line of killer copy that can impress your audience. Enter Hoppy Copy!

First of all, the tool’s user interface is so intuitive, even your grandma could write click-worthy headlines after a single tutorial. You know how some AI tools promise the world but deliver an uninhabited island? Well, Hoppy Copy delivers Manhattan, complete with Broadway shows.

The AI is astoundingly accurate, generating relevant and engaging text that’s not only grammatically correct but also aligned with your brand’s voice. Plus, it offers multi-lingual support! Now you can charm audiences from Paris to Peoria. As for pricing, Hoppy Copy is definitely on the more affordable end of the spectrum. No freemium option though.

Hoppy Copy can especially be commemorated for its performance on product-related copy and for e-mail marketing and outreach. So if you’re a small business owner or an e-mail marketer looking to up your game, you gotta try Hoppy Copy!

Highlighted features

• Intuitive user interface
• Produces relevant and grammatically sound text.
• Brand voice matching
• Multi-Lingual support

Pros

• Speeds up the copywriting process significantly.
• Generates high-quality, error-free content.
• Affordability: Won’t make you rob a bank to afford it.

Cons

• While good, it can sometimes lack a truly unique voice.
• Technical glitches: Occasional hiccups in the system can be annoying.
• Resource intensive

8. ChatGPT-4

Price: $20/month for Plus version (which is considerably better)

Usability: Super easy to use – quite difficult to master

Performance: Very fast and often high quality. Accuracy depends on the prompts.

You’re caught in the labyrinth of copywriting tools. That’s when you summon ChatGPT, the the good ol’ AI assistant designed to be your writing savior. And folks, it does not disappoint.

It’s hard to mention anything about the marvel that is ChatGPT that hasn’t already been said. ChatGPT is essentially a chatterbox, but the smart kind. It can whip up anything from punchy marketing slogans to lengthy blog articles. The platform is extremely user-friendly; it feels like texting with a friend who just happens to be a Pulitzer Prize-winning author. The text suggestions are generally quite relevant, and the tool rarely misses the beat of the topic you set. If it does you can keep giving it prompts until the response fits your liking.

Performance-wise, ChatGPT is the Usain Bolt of AI tools. It generates text in a flash and is more than capable of sprinting through multiple topics in one go. Now, it might not be the cheapest option out there (If you want GPT-4), but remember, quality doesn’t come on a Dollar Menu.

Not long ago, extensions and plugins for ChatGPT became available. Some are just must-haves if you wanna boost your producitivty. Sounds interesting? Then check out our review of the best AI tools for productivity. 

Highlighted features

• User-friendly interface. Probably doesn’t get simpler actually.
• Can write on a myriad of subjects, from technical to creative.
• High-Speed Generation. Especially GPT-4.
• Quality Text: Offers grammatically sound and engaging content.

Pros

• Greatly speeds up the content creation process.
• Generates high-quality, grammatically accurate text.
• Versatility: Capable of generating a wide variety of content types. Just ask it to do so.

Cons

• Priced at a premium, making it a significant investment.
• Occasionally generates text that’s a little too intricate for straightforward topics.
• Learning Curve. The interface is as simple as it gets. However for the best result you need to practice your prompts

3 things to consider before picking your AI copywriter

1. Quality and Reliability of Output 

Before investing in an AI copywriting tool, one of the first things to consider is the quality and reliability of the content it produces. While some AI tools are advanced enough to generate high-quality, grammatically accurate text, others may lack this finesse. Always go through reviews or request demos to assess the output. An unreliable tool may generate content that requires extensive rework, effectively nullifying the time and effort you hoped to save.

2. Flexibility and Adaptability

Not all writing tasks are created equal. From social media posts to research papers, the type of writing you need can vary widely. Therefore, the AI copywriting tool you select should be versatile enough to adapt to different writing styles and tones. A tool that is too specialized or limited may not be useful for diverse copywriting needs.

3. Cost vs. ROI 

AI copywriting tools aren’t always cheap. Pricing models may range from monthly subscriptions to one-time fees. It’s essential to weigh the tool’s cost against the return on investment (ROI) it offers. If the tool can effectively reduce the amount of time your team spends on writing tasks and produce quality work, it could be well worth the investment. However, if the cost is high and the utility is low, you may want to explore other options.

FAQ about AI copywriters